Burberry is a luxury, British fashion house that was created in 1856 by Thomas Burberry. They have a vast fashion line that specializes in both menswear and womenswear and features categories such as clothing, shoes, eyewear, fragrances and makeup. One of Burberry’s most famous designs is the Nova check patterned trench coat which is synonymous with the brand. In the early 2000’s, Burberry wasn’t doing so well and this was because they had lowered their price and the brand became associated with “chavs” and “football hooligans” and this lead to the creative director stepping down and them trademarking the Nova Check pattern to stop counterfeit. Fast forward to 2020 and Burberry is doing very well and remains on of the most well known and influential fashion houses.